Notable achievements for Oldsmobile in the 1960's included the intoduction of turbocharged engine and a factory water injection system in 1962 (the Turbo Jetfire),
the first modern front wheel drive car produced in the United States (the 1966 Toronado), the Vista Cruiser station wagon (noted for its roof glass), and the upscale 442
muscle car.
Olds briefly used the names "Jetstar 88" (1964–1966) and Delmont 88 (1967–1968) on its least expensive full-size models in the 1960s. In 1968 the split grille
appearance
was
introduced and remained a traditional feature until production ended in 2004.
Notable models for the 1960s:
Oldsmobile 442 - Began as a 1964 muscle car option package (4-barrel carburetor, 4-speed manual transmission, and 2 exhausts) on the F-85/Cutlass. In 1965, to
better compete with the Pontiac GTO, the original 330 CID V8 rated at 310 hp was replaced by a new 400 CID V8 rated at 345 hp. The 442 definition was changed to
"4" hundred CID V8 engine, "4"-barrel carburetor, and "2" exhaust pipes, and was named by "Car Craft Nationals" as the "Top Car of 1965". In 1968 the 442 became
it's own model and got a larger, 455 CID (7.5 L), V8 engine in 1970.
Oldsmobile Cutlass - (1961-1999) - Mid-size car. Oldsmobile's best seller in the 1970s and 1980s, and in some of those years America's best-selling car. In 1966 a
top-line Cutlass Supreme was introduced as a four-door hardtop sedan with a more powerful 320 hp 330 CID Jetfire Rocket V8 than the regular F-85/Cutlass models,
a more luxurious interior and other trimmings. In 1967 the Cutlass Supreme was expanded to a full series also including two-door hardtop and pillared coupes, a convertible
and a four-door pillared sedan. It also came with a 6.6L 400 CID engine as an option in 1967.
Oldsmobile F-85 - (1961-1972) - Compact sedan, coupe and station wagon powered by a 215 CID aluminum block V8 engine from 1961 to 1963. In 1964 the F-85 was
upgraded to an intermediate-sized car and the aluminum V8 was replaced by conventional cast-iron six- cylinder and V8 engines. The Cutlass was initially the top model of
the F-85 line but became a separate model by 1965 with the F-85 nameplate continued only on the lowest-priced models through the 1972 model year, after which all
Oldsmobile intermediates were Cutlasses.
Oldsmobile Vista-Cruiser - (1964-1977) - A stretched wheelbase Cutlass station wagon, which was stretched to "120" from 115" in the 1964-67 models and to
121"
from 116" in the 1968-72 models, the stretched area being in the second-row seating area. This car featured an elevated roof over the rear seat and cargo area and
glass skylights over the rear seating area, which consisted of a transverse skylight over the second seat (two-piece from 1964 to 1967, one-piece from 1968 to 1972) and
small longitudinal skylights directly over the rear cargo-area windows, and also featured standard second-row sunvisors. The three-seat models featured forward-facing
seating, at a time when most three-seat station wagons had the third row of seats facing the rear. From 1965 to 1970, it would be Oldsmobile's flagship station wagon,
as no full-sized wagons were produced. The third-generation 1973-77 models no longer had skylights other than an optional front-row pop-up sunroof. This car was merely
an up-line trim package on the Cutlass Supreme wagon and carried the Vista Cruiser nameplate rather than the Cutlass nameplate. The optional third seat was rear-facing in
the third-generation Vista Cruiser.
Oldsmobile Starfire - (1961-1966) - A sporty and luxurious hardtop coupe and convertible based on the 88. The Starfire featured interiors with leather bucket seats and
a center console with floor shifter, along with a standard Hydra-Matic transmission, power steering and brakes (and power windows and seats on convertibles).
It was powered
by Oldsmobile's most powerful Rocket V8 engine, a 394 CID engine from 1961 to 1964 rated from 330 to 345 hp and a larger 425 CID Super Rocket V8 from 1965 to 1966,
rated at 375 hp.
Oldsmobile Jetfire - (1964-1966) - Life for the somewhat obscure Jetstar I started in 1964. It was designed to be a low-cost option to the successful full size Starfire
series, more of a direct competitor to the Pontiac Grand Prix. Standard equipment included the 345 hp 394ci Starfire engine, vinyl bucket seats and console. Keeping the
“sport” part of the Starfire, it possessed less of the luxury and glitz. It weighed in at 4028 pounds, and 16,084 were produced for 1964. It was a Starfire without the frills and
was informally dubbed “the poor man’s Starfire”. Proving to be an ill-fated model, 1965 concluded the 2-year run for the Jetstar I. Only 6,552 were sold. The introduction
of the Pontiac GTO and Oldsmobile 4-4-2 in 1964 insured the future of the musclecars were the intermediates, and the front-drive Toronado loomed big in Oldsmobile's
future taking over the flagship status from the Starfire. Further confused with it's lesser brethren with the Jetstar 88 nameplate, there was no way but out for the Jetstar I.
And close examination of prices revealed that unless one bought a sparsely optioned JS1, there was little financial incentive to buy a JS1 over the Starfire. But lost in the
mix was a high-performance car in the 65 Jetstar I. Trimmed down to 3963#, the ’65 model was an overlooked performance car. The new 370 hp 425ci Starfire engine
delivered 470 lbft of torque, was durable, and was quite an improvement over the ’64 394. The new Oldsmobile Turbo Hydra-Matic transmission was a vast performance
improvement over the previous “slim-jim” Hydra-Matic transmission. Also, Oldsmobile offered the Muncie 4-speed with Hurst shifter in ’65. Oldsmobile boasted in 1965
press release that “a Jetstar I proved to be the top accelerator of the entire event” at the 1965 Pure Oil Performance Trials in Daytona beach. Those trials were sanctioned
and supervised by NASCAR.
Note: between 1964 and 1966, Oldsmobile named its least expensive full size model the Oldsmobile Jetstar 88
which the Jetstar I was not related to, and priced $500–$600 below the Jetstar I.
Oldsmobile Delta 88 - (1949-1999) - While the "88" series of Oldsmobile's date back to the 1940s, and were offered in a variety of trim levels, the introduction of the
Delta 88, which superseded the Super 88 line as Olds' mid-level full-sized vehicles, was a watershed event for the division. Better trimmed than the low price Dynamic 88
range, but available in a wider range of body styles than the Super 88 had been, the Delta range was an immediate hit with car buyers. It quickly overshadowed the Dynamic
88 line. To pump life into the Dynamic 88 range, Oldsmobile renamed it the Delmont 88 for 1967. However, the Delta continued to climb in popularity to the point where
Oldsmobile dropped the Delmont range at the end of the 1968 model run. Eventually the Delta 88 was was joined by the Delta 88 Royale, a premium trimmed Delta.
The Delta continued to be Oldsmobile's most popular full size line. In an attempt to modernize marketing efforts as Oldsmobile's fortunes declined, the "Delta" name was
dropped in 1989, but the car lived on as the Eighty-Eight until Oldsmobile ended its production in 1999.
Oldsmobile Toronado - (1966-1992) - A front-wheel-drive coupe in the personal luxury car category, introduced in 1966. At the time, the largest and most powerful
front-wheel-drive car ever produced, and one of the first modern front-wheel-drive cars equipped with an automatic transmission. The original Toronado was powered by a
425 CID Super Rocket V8 engine rated at 385 hp, mated to a three-speed Turbo Hydra-Matic transmission. Toronado was Motor Trend
magazine's 1966 "Car of the Year". |